Localize It!


The Ministry of Sport and Youth Affairs began a campaign, Localize It!, to promote Trinidad & Tobago. I presented a few concepts and they chose not one but two. Here’s the chief design though. LocalizeIt! was launched via a concert featuring rap artist Nicki Minaj for which I designed most of the promo stuff, including the website; dprojectrecords.com. The final version has an extra “t” in “It!”. Designers sometimes have no choice but to give in to clients’ request. That doesn’t mean I have to put it here right?